Tuesday, June 2, 2009

They Were Originally Going to Call it "Binge"

Microsoft's Bing launched today.  And...

It's not bad.  It's fast, it's easy to use, it returns relavent search results.  The interface is a bit busy for my taste, but it's not nearly as distracting as Yahoo.  Also, I can't find any official source that says that the name actually stands for "But it's not Google", so I'll let that slide.  For now.

If you think of it as a Google-killer, then it's a bit underwhelming.  It has not immediate advantages over the beloved G.  But if you think of it as a much-needed upgrade to MSN search, then it is a leaps-and-bounds success.

The lesson: don't worry about beating anyone.  Just try to be the best you can.

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