Is it just me, or do financial institutions' commercials tend to play like bad performance art.
Consider this bit of weirdness from Traveler's.
Their new commercials aren't any better. Now they just have people walking around with red umbrella's and non-sequiturs written on their shirts.
But I'm serious, here. Turn on MSNBC and watch a commercial break. At some point you will have people staring at something huge floating down Wall Street that turns out to be a logo. At some point, you'll see a bunch of people doing random things followed by a shot of a whale surfacing. None of this makes any sense in a vacuum.
If we weren't so used to it by now, it'd totally trip us out.