Tuesday, February 23, 2010

The Big Red Two

Well, I never thought I'd see this happen.

Verizon has a new commercial out touting it's "big red" network. This commercial is a nearly shot-for-shot parody of a twenty-plus year old commercial from Big Red gum.

The song, the scenarios, it's all there. And it works, because chewing gum commercials from the 80's are pretty thoroughly engrained into our pop culture. In fact, this isn't the first time I've seen that particular commercial referenced. Jason Webley does a medley of 80's gum jingles during his shows, which includes Big Red, Juicy Fruit, and Doublemint (and a fourth that escapes me).

But still, as a rule, art imitates life and life imitates art. So when art imitates art, it's because the original art is now considered a part of life... if that makes any sense. Once again, the serpent has eaten its own tail.

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