🍿 There'll Be No More Tears In Heaven... Yesterday AMC Theaters announced that it was going to introduce tiered pricing based on seating for their movie showings that took place after 4 P.M. Most tickets would remain the same price, but the front row would be reduced and some of the more sought after seats in the middle would be raised. The average ticket price would go down, but negligibly. Now, as someone with a degree in Economics, I think this makes a lot of sense. AMC already does some price discrimination with show times and their Stubs memberships, and now that theaters have mostly embraced assigned seating, something like this was going to come down the pike sooner or later. Because the simple fact is that some seats are more valuable than others--as any concert goer can attest. So, from an economic perspective, this is a smart move for the theater and one that doesn't hurt movie-goers. The internet, however, lost its collective shit. Arguments vary. One I frequently h...
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